Creative, innovative thinker that enjoys problem-solving with a highly analytical mind. Posses extremely strong technical skills, belief in leading by example and enjoy building and contributing to a strong team.
28 yr career with 18+ years at the agency level. Driving digital acquisition, holistic search strategy, content marketing, branding and end to end conversion. Subject matter expert in holistic search strategies with the ability to execute against large-scale campaigns, providing guidance & management of multiple national and international teams.
16+ yrs communicating at an executive level successfully translating technical strategies to non-technical audiences. Ability to develop & communicate cohesive strategic visions to clients with prioritization based on business impact.
KEY SKILLS
Strategic Search Planning and Sizing
Holistic Search Strategy
Digital Marketing Strategies
Enterprise SEO
Local SEO
Media Assets & Optimization
SEM, PPC, SMO
Multi-Channel Acquisition & Integrated Search
Multi-Variant Testing
Web Analytics & Big Data
SEO & SEM Cross Channel Pollination
Branded & Non-Branded Segmentation
Content Marketing & Syndication
Affiliate Marketing
Display, Remarketing & Psychographic Targeting
SEO Automation
Interactive Content Development
Product Development & Management
Web Architecting
UI Architect / Experience
Organizational Leadership & Team Development
Conflict Management
Operations / Process Improvement
Budgeting, Forecast & Cost Reduction
Email Marketing
Direct Mail & Traditional Marketing Channels
PROFESSIONAL EXPERIENCES
VICE PRESIDENT OF SEARCH STRATEGY, IQUANTI, NEW YORK
2014 – current
IQuanti is a New York based digital agency that delivers advanced data driven digital marketing solutions & multi-channel acquisition to fortune 100 brands. The agency employs aprox 260 people and has been named in INCs Fastest 500 the last three consecutive years.
Head up the Search Strategy & SEO practice area in regards to all search strategy & optimization as a digital channel. Work directly and provide guidance with onshore and offshore teams, client engagement at the manager and executive level, providing cohesive holistic strategic search strategies, in-depth analytics and data driven strategies for Enterprise level clients. Work in multi channel environments and end to end conversion.
– Oversee, scale and manage the entire SEO practice area
– Develop and create the strategy for interactive marketing plans for demand gen and digital acquisition for clients
– Create SEO work streams, deliverables, processes and standardizations
– Provide client strategy & interaction with team guidance for business impact
– Manage and direct an international team in multiple locations across the globe
– Provide client engagement (onsite/offsite) and strategy at the executive level
– Responsible for resource management, growth and retention
ALPS Search Platform
Product architect and lead SME for the Search Platform ALPS. ALPS is a predicative modeling and simulation software for organic search marketing. I have worked with the engineering teams and SVP of products to provide algorithmic modeling, features & functions as well as UX based one search practitioners use cases.
Personally driving search strategies and execution for top brands like American Express OPEN, American Express Corporate Cards & Canada, Allstate, Humana, Sallie Mae & Citi
CIO , BROKERBIN.COM – BROKER EXCHANGE NETWORK, MN
2008 – 2013 (5 yrs) (including business development manager, head of secondary division business)
Broker Exchange (a 10 million dollar company) is a network of IT and web based online businesses that expands into 63 different countries, with millions of product sku’s and thousands of paid members, with the primary dot com being BrokerBin.com (alexa rank 46k). Was part of the executive leadership team that grew the company 3x.
– Oversee and direct all operations of technology; including digital strategy, product development, corporate strategy, budget/finances, product development & staffing
– Divisional oversight of internal digital marketing agency working with external client relationships and digital strategies including SEO strategies & big data ecommerce development.
– Part of the executive team that lead the strategic leadership in company growth & diversification.
– Align technology vision with corporate strategy
– IT Portfolio Management: balancing application, infrastructure & project portfolios
– IT Compliance, Risk Management & Cost Reduction
– Set policies, procedures, workflow and scrum teams for multiple application development projects & infrastructure initiatives.
– Develop & procure large corporate partnerships including structure, contracts and operations
– Manage all day to day technology operations, strategy and decisions
HEAD OF DIGITAL, CREATIVE DESIGN ASSOCIATES, MN
1998 – 2008 (10 yrs)
CDA was a traditional ad agency that went digital through the dot com burst. The focus was on the cusp of digital marketing providing SEO campaigns and digital marketing strategies to search engines before Google was Google.
– Lead an Interactive Marketing Agency specializing in custom web applications, ecommerce development, SEO, online marketing, media campaigns & brand management.
– Develop and implement project plans, strategy, resources, risk analysis and revenue opportunities.
– Core competencies included intranets, dot com startups, ecommerce, SEO campaigns (ie. 1800Flowers & University of Phoenix Online)
– Lead architect in all product development and client interaction
– Developed patent pending technology and raised up to $1.5mil in seed capital
– Restructure of departments, teams, processes, production schedules and accountability metrics.
– Implemented personal development and coaching programs with staff
– Lead and implemented Kaizen events – coached staff members to lead events
– Positioned company for acquisition
DIGITAL MARKETING CONSULTANT & STRATEGIST, HONEYWELL, MN
2001 – 2006 (5 yrs)
Provided digital strategy to the senior management team of employee services at Honeywell. Worked primarily on designing, architecting, SEO and launching the ecommerce platform for the 130,000 employees via the Intranet for the employee club loyalty and benefits program.
DIGITAL MARKETING CONSULTANT & STRATEGIST, MPLS STAR TRIBUNE, MN
2000 – 2001 (1 yrs)
Worked with the Minneapolis Star and Tribune team to launch an online ecommerce presence for branded gift items. Helped manage the eBusiness for online sales, digital strategy and marketing in the employee benefits division. Worked on site architecture, user experience, SEO, conversion and usability.
DIRECTOR OF MARKETING, RIVIERA CABINETS, MN
1997 – 1999 (2 yrs)
Led the marketing initiatives of the organization with both print, web and digital media. Riviera Cabinets is a semi-custom cabinet manufacturer distributing product through a dealer & wholesale network.
Worked closely with the executive leadership team in setting up and supporting distribution and dealer channels and bringing our cabinet line to market. Launched several new product lines while increasing our wholesale market.
MECHANICAL DESIGN ENGINEER, CANNON EQUIPMENT, MN
1995 – 1997 (2 yrs)
Designed and engineered Point of Purchase displays. Notable inventions were Kraft General Foods beverage display and dispensers. Warner Bros Studios and Act II popcorn displays
Innovated 3D design and rendering, which cut 80% of R&D costs